Australian communities benefit significantly from the jobs, investment and growth tourism generates. The need to support the sector has never been greater, to rebuild the vitality of the many Australian towns that prosper from international visitors.
The Australian Government has released a $76 million tourism recovery package focused on protecting jobs, small businesses and local economies by helping to get tourists travelling across the nation again.
We will provide further information about the initiatives over the coming weeks. A summary below:
- $20 million for a nationally coordinated domestic marketing initiative
- $25 million for a global marketing campaign to drive international visitation
- $10 million for Regional Tourism Bushfire Recovery Grants, an Austrade administered events initiative across bushfire affected areas
- $9.5 million for an international media and travel trade hosting initiative
- $6.5 million to support tourism business’ attendance at the largest annual tourism trade event, the Australian Tourism Exchange
- $5 million for our diplomatic network to educate that our tourism, international education and export sectors are open for business.
Tourism Australia will work with all states and territories to supplement existing efforts to increase tourism visitation. These efforts recognise that the neighbouring communities of the affected regions have also been impacted by the crisis.
- Read Tourism Australia’s Bushfires Statement
- Read Tourism Australia’s Bushfire Safety Tips for travellers
- Support for Australian Tourism and Fire-Affected Communities factsheet