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Support for Australian Tourism and Fire-Affected Communities factsheet

As at 5 March 2020

One in thirteen Australian jobs rely on tourism and hospitality so the $76 million investment is an urgent injection to help all those hotels, restaurants and cafes and tour operators get back on their feet.

Domestic marketing campaign

$20 million for a domestic tourism marketing campaign to encourage Australians to holiday in Australia and provide support to affected communities and regions.

International marketing campaign

$25 million will be provided for an international tourism marketing campaign to reinforce to global audiences that Australia is safe and open for business. The campaign will partner with industry to encourage direct bookings to Australian travel destinations.

Regional tourism events initiative

$10 million in funding will be provided for bespoke events, concerts, festivals and/or other permanent visitor attractions (such as art installations and tourists walks etc.) in fire affected regions to assist the recovery effort. Eligible applicants in bushfire affected regions will be invited to apply for grant funding under the Regional Tourism Bushfire Recovery Grants program.

International Media Hosting

$9.5 million to bring international media outlets, leading international television shows and print media to Australia, and conduct industry familiarisation visits to experience firsthand the fact that most of Australia is unaffected by fires and open for business, and create urgency among Australia’s key markets to visit Australia now.

Australian Tourism Exchange

Tourism Australia will receive $6.5 million to get more businesses and buyers to the Australian Tourism Exchange (ATE) in 2020 by discounting fees and creating new incentive structures. Run by Tourism Australia, ATE is Australia’s largest annual travel and tourism business-to-business event. ATE brings together Australian tourism businesses and tourism wholesalers and retailers from around the world through a combination of scheduled business appointments and networking events.

Mobilising the global network

The government will also immediately provide a $5 million boost to ensure Australia’s diplomatic network has the resources to reassure our international partners that our tourism, international education and export sectors are open for business. This support will include the mobilisation of specialists in priority locations, additional communications materials (including translation costs) and an expanded public diplomacy effort.

Key contacts


Contact name Contact number
Disaster Recovery Payment and Allowance 180 22 66
Financial Support line for Small  Business 1800 413 828
Rural Financial Counselling Service 1800 686 175
Centrelink debt recovery 1800 076 072
ATO Emergency Support Infoline 1800 806 218
National Debt Helpline 1800 007 007


Contact name Contact number
Service NSW 13 77 88


Contact name Contact number
VIC Emergency Hotline 1800 226 226
Bushfire Recovery Victoria 1800 560 760


Contact name Contact number
SA recovery hotline 1800 302 787
Small Business Bushfire Recovery Grant (SA) (08) 8429 3242
Primary Industries and Regions SA (Primary Industries Grants Program) 1800 931 314


Contact name Contact number
QLD Disaster and Alerts 132 500
QLD Rural and Industry Development Authority (Primary Industries Grants Program) 1800 623 946