Tourism is a vital part of Australia’s economy. The National Bushfire Recovery Fund includes support to boost tourism across bushfire-affected regions. We know a strong tourism sector has many benefits: it creates jobs, investment, and growth in Australian communities.
We are working with bushfire-affected communities to help them rebuild their tourism sectors. Once COVID-19 travel restrictions are eased, it will be important to attract domestic and international visitors to these areas again.
The Australian Government has invested $76 million to assist tourism recovery following the Black Summer of bushfires. The package is focused on protecting jobs, small businesses, and local economies.
The funding includes:
- $10 million for the Regional Tourism Bushfire Recovery Grants program, which supports local events, concerts, festivals and/or other visitor attractions and projects.
- $20 million for a domestic tourism marketing campaign to encourage Australians to holiday within Australia.
- $25 million for an international tourism marketing campaign to attract overseas visitors.
- $9.5 million to host international media outlets and travel stakeholders.
- $6.5 million to support businesses and international representatives to attend the largest annual tourism trade event, the Australian Tourism Exchange.
- $5 million for our diplomatic network to educate people around the world on Australian tourism, as well as our international education and export sectors.
Some activities under this package have been adjusted due to COVID-19 travel restrictions.
Tourism Australia is working with all states and territories to support existing efforts to increase tourism in bushfire-affected regions. These efforts take into account the needs of communities reliant on international visitors that have been indirectly impacted by the crisis. Tourism operators may also be eligible for bushfire support for small businesses.
Regional Tourism Bushfire Recovery Grants
The $10 million grants program supports events, concerts, festivals and visitor attractions in fire affected regions to assist with recovery efforts and encourage visitors to come back to the regions.
Grants are available to local government authorities and regional tourism organisations and have been awarded to more than 140 projects since June 2020:
- On 20 June 2020 around $580 000 was announced for 24 events and festivals in fire affected regions, under the Stream 1 Regional Tourism Bushfire Recovery Grants. Read the media release
- On 6 August 2020 $245,000 was announced for 10 new events and projects in fire-affected regions under the Stream 1 Regional Tourism Bushfire Recovery Grants. Read the media release
- On 18 September 2020 more than $7 million was announced for 95 projects under Stream 2 of the Regional Tourism Bushfire Recovery Grants. Read the media release
There are two grant streams:
- Stream 1 grants are for smaller scale events, concerts, festivals or visitor attractions up to a total of $30,000 per applicant. Applications closed on 18 December 2020.
- Stream 2 grants are for larger events and attractions. Applications closed on 8 May 2020.
The grants program is being administered by Austrade.