Tourism is a vital part of Australia’s economy. The National Bushfire Recovery Fund includes support to boost tourism across bushfire-affected regions. We know a strong tourism sector has many benefits: it creates jobs, investment, and growth in Australian communities.
We are working with bushfire-affected communities to help them rebuild their tourism sectors. Once COVID-19 travel restrictions are eased, it will be important to attract domestic and international visitors to these areas again.
The Australian Government has invested $76 million to assist tourism recovery following the Black Summer of bushfires. The package is focused on protecting jobs, small businesses, and local economies.
The funding includes:
- $20 million for a domestic tourism marketing campaign to encourage Australians to holiday within Australia.
- $25 million for an international tourism marketing campaign to attract overseas visitors.
- $10 million for Austrade’s Regional Tourism Bushfire Recovery Grants program, which supports local events, concerts, festivals and/or other visitor attractions and projects.
- $9.5 million to host international media outlets and travel stakeholders.
- $6.5 million to support businesses and international representatives to attend the largest annual tourism trade event, the Australian Tourism Exchange.
- $5 million for our diplomatic network to educate people around the world on Australian tourism, as well as our international education and export sectors.
Tourism Australia is working with all states and territories to support existing efforts to increase tourism in bushfire-affected regions. These efforts take into account the needs of communities reliant on international visitors that have been indirectly impacted by the crisis.
Tourism operators may also be eligible for bushfire support for small businesses.